The Creator Admin System

• → The research: a weekly brief on what’s working for creators in your space, so you never start from a blank page.
• → The first drafts: Claude drafts your posts and scripts from your own foundation document, and you edit everything.
• → The editing: Claude plans the cut from your transcript before you touch a single clip, and you direct.
• → The scheduling: a posting plan for the week and a check on every piece, and nothing goes out without your yes.

You’ll only set up one of these this week. Step 2 helps you pick.

Think of the brief you’d give a new freelancer on their first morning: who you are, who you’re talking to, how you sound, what you’d never say. Now imagine you only had to give it once, ever. That’s this document, and every job in this guide reads it first.

Mine is a set of files, a voice guide, a description of the people I’m for, a list of words I’d never use, and a running file of the changes I make to drafts. You don’t need all that on day one. You need one document, and Claude will write it for you by interviewing you.

Open a new chat inside your project and copy this in.

I want you to help me write one document about me and my content, so every piece of content work you do for me starts from the same place and I stop explaining myself in every chat.

Interview me, one question at a time. Cover:
- what my business does, and who it's for
- the 3 or 4 topics I want to be known for
- the platforms I post on, and what I post there
- how I sound when I talk to a customer
- words and phrases I'd never use
- anything I never want to claim or promise

For every question, give me a few options and your recommended pick based on what you've learned so far, so I can say yes and keep moving. If I don't know an answer, write "not filled in yet" rather than guessing.

Before we finish, ask me to paste in two or three things I've actually written: an email to a customer, a caption, a message, anything real. Don't let me tidy them up first. Use them to describe how I really write: how long my sentences run, the words I reach for, how I open and how I sign off.

Then write it up as a document called "My content foundation", with a heading for each part. Show it to me, and once I've said yes, give me the final version as a document I can save.

Talk your answers rather than typing them. Use the dictate button on your keyboard. You’ll say more, it’s quicker, and the way you talk is much closer to how you sound than the way you type.

When it’s done, add it to your project’s files (Claude’s help pages call this project knowledge). If Claude offers to add it for you, say yes. If not, download it and add it yourself.

Check it worked: read it back. If a friend read it, would they say “yep, that’s you”? If a line sounds like a brochure, tell Claude which line and what you’d say instead.

What mine does. Once a week, on a schedule, a system pulls the posts that did best for a set list of creators I follow, across YouTube, TikTok and Instagram, and writes me a brief of angles I could use, which I read on my phone. It uses a paid scraping tool and it took real setting up, and you need none of that to start.

What yours does this week. The by-hand version, which honestly teaches you more anyway. Through the week, whenever a post in your space stops you mid-scroll, screenshot it with the likes and comments showing and drop it into one album on your phone. Five to ten is plenty. Then, once a week, open a chat in your project, add the screenshots and paste this in.

Here are this week's screenshots of posts that did well in my space. Read them alongside "My content foundation".

Write me a one-page research brief:
1. What's working this week: the 3 patterns you can actually see across these posts, like the way they open, the format, or the topic. Name the post each one came from.
2. Why each one worked, in one line. Only say what you can see in the post. If you can't read a number, say so, don't guess it.
3. 3 angles for me: a first line I could say, which of my topics it fits, and which post inspired it. Take the structure, never the other creator's story, numbers or words.
4. One thing to skip: something popular this week that doesn't fit me or my customers, and why.

Keep it to one page. If a screenshot is unreadable, tell me rather than filling the gap.

Check it worked: you get 3 first lines you could imagine saying out loud. If one sounds like somebody else, tell Claude which one and why, and ask for another.

The one rule here: take the structure, never the story. A hook shape, a format, a way of opening, all fair game. Another creator’s story, their numbers or their words, never.

When it’s working. After a few weeks of doing it by hand, you can put it on a schedule, so the brief is waiting for you on the same morning every week. Keep saving your screenshots into one folder on your computer, then ask Claude to run Prompt 2 on that folder every week, something like “every Monday at 8am, read the screenshots in this folder and write my research brief”. Scheduled tasks need a paid plan and live in Cowork on the Claude desktop app (or in the new Claude, if you have it), and because this one reads files on your computer, it only runs while your computer’s on and the Claude app is open.

What mine does. My raw footage gets cut and captioned for me, I just watch it back and give my notes as the director, and Claude does the rest. For my time and my money it’s been a game changer, and it’s also the most technical thing in my whole setup. Claude runs proper editing tools on my computer, and the very first video took four rounds before it was right. So I wouldn’t start there, and you don’t need to.

What yours does this week. The part of my process that works for anyone. Before anything gets cut, Claude proposes the cut in words, and I redirect it then, while changing my mind costs nothing. You then make the cuts yourself, in whatever app you already edit in.

Get the words first. If your editing app can give you a transcript or auto captions, copy the text out. If it can’t, paste the script you filmed from and tell Claude which bits you said differently on the day.

Here's the transcript of a video I filmed, and the script I filmed from if I had one.

[paste the transcript]
[paste the script, if you had one]

Before anything gets cut, write me an edit plan:
- the parts to keep, in order, with the first few words of each so I can find them
- what to drop and why: a false start, a repeat, a slow bit
- every cut lands between two sentences, never in the middle of one
- the line the video should open on
- the captions, in short chunks of a few words each
- one line of text for the cover

Don't change anything I said. If a decision depends on how a take looked, ask me, because you're working from the words, not the footage.

Check it worked: you open your editing app knowing what to cut, where, and what the first line is, instead of scrubbing back and forth trying to decide.

Why every cut lands between sentences. A cut in the middle of a sentence sounds wrong every single time you watch it back. I learned that one the hard way, so it’s written into the prompt for you.

Well, the parts that actually need you. You pick the ideas, you film, and you write and decide what final copy goes out. The system handles the admin around those, the looking, the first go at the words, the plan for the cut and the plan for the week, and honestly, it’s given me my headspace back for the work I actually started the business to do.

• You’ve got a Claude project for your content
• Your content foundation is saved in it, and it sounds like you when you read it back
• One job is picked, and its prompt is saved in the project
• Something real has come out the other end
• You’ve fed your edits back in at least once
• Nothing went out without your yes